Unleashing Your Product Knowledge Training!

Product knowledge is essential for increased core deposits, increased sales, great customer service, and deepening relationships with customers.  With strong product knowledge every member of your financial institution team can identify the right product or service to help customers achieve their specific goals.  Superior product knowledge creates more confident and successful people throughout the financial institution.  Plus, it gives you a competitive advantage over your competition!

The Unleashing Your Product Knowledge system is a powerful and very practical system to help every member of your financial institution team learn the essential information about your financial institution’s products and services.  The system can be used with classroom training or individual self-paced learning.
 

Flexible to Fit Your Product Mix

The Unleashing Your Product Knowledge system can be used with your existing product mix.  Unleashing Your Product Knowledge is actually a learning system that enables you to master the essential information about any product or service of the financial institution.  The system provides the following elements:

A template to learn essential information for each of your products. 

• To master product knowledge, and be able to apply it with customers, each associate must know essential information about the product and the other products and services that can complement this product. 
• The template for each product creates a simple and easy way to learn this information

A validation system that includes a written testing process and a verbal testing process.

• Most product training has no clear validation system to know if someone has really learned the material.  The validation system in Unleashing Your Product Knowledge creates a way to ensure that the person has learned the information and can communicate the information back to you in both a written form and a verbal form.
• Testing is completed at the end of each section to help with knowledge retention.
• Each section includes both a written test and a verbal test.

Two product knowledge designations that can be awarded when people achieve defined levels of competency.

• Working to achieve a designation or recognition creates initiative, pride in accomplishment, and a more confident and successful staff.
• Unleashing Your Product Knowledge has two designations that the associate can earn:  Product Specialist & Product Expert
• The Product Specialist can communicate the necessary information about the products. 
• The Product Expert can ask the right questions to determine the right product for the customer.

Celebration strategies that the financial institution can use to create an ongoing recognition and celebration related to product knowledge and customer service.

• Recognition is important in a service and sales culture.  The celebration strategies included in Unleashing Your Product Knowledge will help elevate the importance of product knowledge and create positive energy around mastery of product knowledge
   

Designed Around the Four Most Common Product Request

Unleashing Your Product Knowledge is built around the four most commonly requested products – checking accounts, savings accounts, certificates of deposit, and loans.  The associate will learn the following about each of these products:

• The features or characteristics of the product
• How the product benefits the customer
• The target customer(s) for this product
• What questions to ask before recommending the right products or services
• The most common referral products or services with this product

Once these products are mastered, then additional financial institution products and services can be learned.

Another exciting thing about Unleashing Your Product Knowledge is that is predisposes people to think about referring additional products and services by identifying the most common products and services that complement a given product.
 

Learning Strategy

Unleashing Your Product Knowledge is a very hands on learning experience.  The learner will be actively involved in gathering and learning information about each product.  This is NOT a lecture based learning process.  Each person will be responsible for reviewing product information, writing key information in their workbook, and then interacting with others to demonstrate knowledge of the products. 

Using this interactive approach, Unleashing Your Product Knowledge not only helps the associate learn product faster, but it also builds teamwork as the learner interacts with other financial institution staff.
 

Training Has Never Been Easier

You can simply and easily implement Unleashing Your Product Knowledge yourself.  The implementation guide will help you organize the product training if you do not already have a plan in place.  If you do have a product knowledge plan in place,   Unleashing Your Product Knowledge will complement your system to create a more powerful and effective learning system.

The product knowledge training system can also be used one-on-one with a new employee.  No need to wait until a group of people need training.  You can use Unleashing Your Product Knowledge during the initial employment period to get individuals confident and successful quickly.
 

Content of the Complete System

The Unleashing Your Product Knowledge Complete System contains the following:

• An Implementation Guide that the financial institution
   will use to plan and execute product knowledge training
• A checklist to ensure that all of the elements of the product knowledge system are in place
• A simple strategy to organize products and services for learning
• A recognition strategy that elevates the importance of product knowledge training
• Training guides for BOTH individual learning and classroom learning
   

FREE BONUSES –As FREE BONUSES we are including…

• A Product Specialist and Expert Workbook (One Specialist and Expert workbook is included with The Unleashing Your Product Knowledge Complete System.  Additional workbooks are available.)
• A FREE Audio CD in which John Brantley with JTB Communications explains how to use Unleashing Your Product Knowledge
• Unlimited Telephone Coaching for 2 weeks from the date of purchase!
   

Investment

The investment for Unleashing Your Product Knowledge has two components:

1. The Unleashing Your Product Knowledge system which includes the Implementation Guide, the checklist to ensure you have everything in place, the simple learning organization strategy, a recognition strategy, training guides for BOTH individual and classroom learning, a FREE Audio CD on how to use the complete system, a FREE BONUS copy of the Product Specialist & Expert workbook, and Unlimited telephone coaching for 2 weeks is ONLY $1,800.  This provides you with the complete system that you can immediately begin using in your financial institution in a matter of days.    
   
   
    

2. You will need a Product Specialist & Expert workbook for each participant using the training.  Product Specialist & Expert workbooks are available for $39 for each additional workbook. We suggest ordering a minimum of 5 at a time to save on shipping costs!  Additional implementation guides are available for $67 each.

(Do you already have the Complete System and you just need additional Product Specialist & Expert Workbooks?
If so Click Here.)

John's personally guaranteeing on top everything you are already getting including the Implementation Guide, the checklist to ensure you have everything in place, the simple learning organization strategy, a recognition strategy, training guides for BOTH individual and classroom learning, a FREE Audio CD on how to use the complete system, a FREE BONUS copy of the Product Specialist & Expert workbook, and Unlimited telephone coaching for 2 weeks is an incredible offer.  This provides you with the complete system that you can immediately begin using in your financial institution in a matter of days.

Training...

Both JTB Communications and The James Paul Group have fully trained staff members that can conduct training and help you implement  for your organization Unleashing Your Product Knowledge.  If you have a confident training staff within your financial institution JTB or JPG can help equip your training staff with the skills needed use and implement Unleashing Your Product Knowledge. For more information on how we can assist you call (706) 795-3557 or email info@jtbcommunications.net and ask to speak with John.